PROGRAM JUNE 3, 2015 - LITSA SPANOS
Our presenter for June was Litsa Spanos, an established art consultant, award-winning gallery owner, custom framer and educator. She has devoted her life and career to Art, and working with Artists. She helps Artists show and sell their work; and gives them advice on marketing.
Litsa’s passion is helping people create and have Beauty in their lives. She wants to provide environments that make people happy, and she believes in “the power of Original Art”. She researches people’s or organization’s wants, needs, and styles, and proceeds to fulfill them. Litsa’s business is in the The Edge Building on Culvert St., and she works with individuals, hospitals, hotels, and other businesses to connect Artists with People who want Art.
Coming up this month at her Studio is Art Comes Alive, a competition of Artists’ work, with the Reception on June 20, after which it will be open to the public the month of July. She invited the GCWS to come and see the work. Gallery contracts are given to the winners.
Litsa discussed the fact that, in order to be a Professional Artists, one must absolutely have a website, and people must be able to see your work digitally. She also has published an Art Book, a catalogue, named “Blink” which she has sent to 10,000 businesses nationwide. Artists purchase a page in the Book in order to display their work.
Some points that Litsa made regarding Marketable Art:
Needs some Originality – in size, color, design, subject matter or viewpoint;
Must be beautifully and appropriately matted and framed;
Title is important;
Most people do not want “people” in their paintings.
The group was very interested in and appreciative of Litsa’s knowledge and advice. She did a couple of critiques – not on technique or quality of work, but on Marketability of paintings that were presented.
Submitted by Joyce Grothaus, Secretary, GCWS, June 2015
